Key Differentiation: Affordable entry-level package to attract clients.
Deliverables:
- Google Business Profile (GBP) setup and optimization.
- Target top 3 map pack rankings in a single location (like the "Top 3" package).
- Basic keyword research for local SEO.
- Monthly ranking updates for GBP.
- 1 Review generation strategy consultation (to increase positive reviews).
Pricing:
- Setup: $150 (+GST)
- Monthly: $49 (+GST)
Why It Stands Out:
- Affordable pricing similar to the "Top 3" package but adds review management tips, a small but impactful bonus.
Key Differentiation: Combines "Local" and "Top 3" benefits with expanded reach.
Deliverables:
- Guaranteed top 10 rankings within 5 km from the business location.
- GBP optimization for up to 3 service areas.
- Keyword research for multiple locations.
- Monthly performance reports (keywords, traffic, and GBP ranking).
- Business directory submissions (5 per month).
- 2 Monthly posts on GBP for promotions or updates.
- Support for generating 5 customer reviews/month.
Pricing:
- Setup: $250 (+GST)
- Monthly: $99 (+GST)
Why It Stands Out:
- Offers a wider radius and multiple service area coverage.
- Includes GBP posts and review support to improve engagement and conversions.
- Fast Results Guarantee: Promise ranking improvements or visibility within a specific time frame (e.g., 60 days) to build trust.
- Custom Reporting: Include easy-to-understand, client-focused monthly reports (use visuals and KPIs).
- Support for Ads: Offer Google Ads setup for local campaigns as an add-on, differentiating from competitors focusing solely on organic SEO.
- Review Templates: Provide templates or tools to help clients request customer reviews effectively, improving their social proof.
- Free Consultation or Audit: Offer a free initial consultation or GBP audit to hook potential clients and show expertise.
If you are designing packages to compete effectively while standing out, here’s how you can position your offerings with competitive pricing, attractive deliverables, and clear differentiation. Below are three tailored package ideas:
Full Package
only Management
Basic
Local Visibility
$
150
Fee
-
Google Business Profile (GBP) setup
-
Google Business Profile Optimisation
-
top 3 rankings in a single location
-
Basic keyword research (3 keywords)
-
Basic review responses (up to 5 reviews)
-
Monthly performance report
-
Area Coverage: 1 mile
-
One time SEO Audit Fix
-
GMB Posts, Videos & Business Directories
Standard
Local Reach
$
250
Fee
-
Includes everything in the Basic Plan
-
Target top 10 rankings in 3 locations
-
Enhanced business descriptions ( 5 keywords)
-
Posting 1 GMB post per week (4 per month)
-
1 Business promotional video (Per month)
-
10 business directory submissions
-
Area Coverage: 2.5 miles
-
All reviews management
-
Mothly SEO Audit Fix
Premium
Domination
$
500
Fee
-
includes Everything in Basic Package
-
Target top 3+10 rankings in 5 locations
-
Enhanced business descriptions (10 keywords)
-
Posting 2 GMB posts per week (8 per month)
-
2 Business promotional video (Per month)
-
20 business directory submissions
-
Area Coverage: 5 miles
-
All reviews management
-
Mothly SEO Audit Fix
Basic
Local Visibility
$
49
Fee
-
Upload up to 5 new photos
-
2 GMB posts per month (updates/events)
-
Monthly performance report (basic insights)
-
review management (Respond to 5 reviews monthly)
-
Monthly SEO Audit Fix
-
Business Permotional videos
-
competitor analysis with recommendations
Standard
Local Reach
$
99
Fee
-
Upload up to 10 new photos
-
1 GMB post per week (4 per month)
-
1 Business Permotional video per month
-
Full review management (responding to all customers)
-
Monthly competitor analysis with recommendations
-
Monthly performance report
-
Monthly SEO Audit Fix
Premium
Domination
$
149
Fee
-
Upload up to 15 new photos
-
2 GMB post per week (8 per month)
-
2 Business Permotional videos per month
-
Full review management (responding to all customers)
-
Monthly competitor analysis with recommendations
-
Monthly performance report
-
Monthly SEO Audit Fix